Working the Media

Discover the secrets to becoming a go-to source for the media. Learn how to gain recognition as an expert in your field and make the media come to you for insights.

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Learn How to Get the Media to Come to You!

How can you get the media to come to you?

How do you get them to recognize you as a news source – someone they can call when they need your expertise on their story?

You want to appear as the authority in your field and a reliable source of continuous news content for them. For instance, if you're teaching fitness online and there's a new study that says doing naked jumping jacks burns twice as many calories as doing them with your clothes on, you want the media to contact you for a quote or to answer a few questions.

In a nutshell, advertising raises defenses while news lowers defenses. As an aside, next time you write an ad – whether it's a sales page, an email, etc. – try framing it in the style of news.