Destroying Adwords

AdWords, the modern day's direct marketing, empowers advertisers to test ideas quickly and affordably. Enjoy reduced financial risk and swiftly validate new business ventures.

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AdWords or Pay-per-Click (PPC) advertising is the 21st-century equivalent of direct marketing. It allows advertisers to test ideas in hours rather than months. This can be done effectively for a few hundred dollars, and certainly less than thousands. The significant advantage is that it helps save a lot of money in the long run by reducing the risk involved in starting a new online business.

As a new entrepreneur, before the widespread use of the internet, you would typically start a business based on an idea you hoped would be appealing to customers. Without substantial financial backing, there was no way to research whether your new business idea was profitable. This required hiring a market research firm and spending tens of thousands of dollars on market investigation. Most entrepreneurs couldn’t afford this, and even if they could, they might prefer to spend the money on product or service development, internet marketing, or other essential areas; not just on researching the idea.

However, with PPC mechanisms, including AdWords, small business owners can now offer online visitors an idea and test their responses immediately. This helps determine whether the concept will be profitable or not. The advantage is that this can be done with minimal expenditure and within a short time frame, avoiding weeks or months of waiting. Essentially, you are asking the market what they want, and they are answering you in real time.