Email Marketing For Newbies

If you've ever requested information online about a product or service, or signed up for an email list or group membership, and received a nearly instantaneous response in your inbox, an autoresponder program was responsible for delivering that reply.

Simply put, autoresponders are email programs that send out a preset message in response to every incoming email. Some autoresponders, such as sign-up services for e-groups and forums, are single-use: they send one response for every message received. Just about every internet-based company uses autoresponders for various purposes, from automating tasks that would otherwise consume hundreds of man-hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to received email addresses on a predetermined, timed basis. For example, a multiple autoresponder can be programmed to send an instant response, followed by a message three days later, then another five days subsequently, and so on. It can be set to send messages daily, weekly, bi-monthly, or at any interval that meets the purpose of the message series.

Autoresponders are among the most powerful internet marketing tools available. They are easy to use, and once they’re set up, the entire marketing process is automated and instant. When you use autoresponders, your internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.

How can you make money online with autoresponders?

Virtually any online business can benefit from using autoresponders. In fact, with a properly arranged campaign, your nascent business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the internet pie.

Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are made by impulse buyers, especially on the internet. But if you are able to repeatedly get your message out to people who are already interested in what you have to offer, you will see an explosive sales response.

This book provides all the information you need to start profiting with autoresponders. You’ll learn how to choose a topic that works best for your situation; research your market and find or develop great content that people want to buy; start your own automated storefront website, tailor your autoresponder messages for maximum effectiveness, and build a powerful opt-in autoresponder list that will make money even while you sleep.

Let’s start making autoresponder magic!